Icons: alt text for icons should be the equivalent to the information intended by the icon, such as “Download PDF” or “Visit our Facebook Page” Harvard Stadium with cracked concrete pillars. Harvard Stadium with two lone runners bounding up the steps.Īlt-text on page about renovation projects: It's not necessary to add text in the Title field.Įxample of Alt Text with Various ContextsĪlt-text on a page about recent turnout for track tryouts: Leave alt text blank if the image is purely decorative Keep it short and descriptive, like a tweet. It also displays on the page if the image fails to load, as in this example of a missing image.
It is read aloud to users by screen reader software, and it is indexed by search engines.
Alternative (Alt) Text is meant to convey the “why” of the image as it relates to the content of a document or webpage.
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